Sales Team Lead

Employer: A leading Radio Station
Reporting to: Managing Director
Supervisory Arrangements: This role would be under the supervision of the Managing Director
Application Deadline: 5th of May 2022
Start Date: 1st of June 2022
Location: Freetown, Sierra Leone. Open to all nationalities.

Women are strongly encouraged to apply.

Application Instructions: Email with Cover Letter and CV with “Sales Team Lead” as Subject Line.

Key Purpose:

A leading radio station is currently seeking for a Sales Team Lead to head the sales team’s efforts in attracting, retaining, and growing the station’s commercial customers and advertisers.



  • Set a yearly Sales strategy and targets in line with the Management’s Yearly Growth plan.
  • Cascading these targets to the sales team and assisting them to identify a solid pipeline of leads and converting them.
  • On a day-to-day basis, supervise and coordinate the sales team’s efforts, ensuring the necessary follow-up and bottom-up reporting.
  • Work with different departments, to ensure Order forms are duly signed and implemented and payments are made by the advertisers.
  • Maintain solid and ongoing relationships with Key customers.
  • Assist with the hiring of potential sales team members when required as well as with the quarterly evaluation of the current team.
  • Proper and diligent reporting of Monthly sales performance to Senior Management.


Educational and Professional requirements:

  • Minimum Bachelor’s degree in Sales & Marketing, Business Management or other related discipline.
  • Minimum of 5-7 years industry experience – preferably in similar role. Experience in Media a PLUS.
  • Based in Sierra Leone.


Qualities and Skills:

  • Must have excellent written and oral communication skills.
  • Must possess excellent negotiation and leadership skills.
  • Ability to build customer relationships.
  • Possess an In-depth knowledge of marketing and sales techniques and best practices.
  • Must be proficient in Microsoft Office and relevant software.